Copywriting is what sets great marketing apart.
If you’ve ever read a poster at a bus stop, browsed the twee serving suggestions on a cereal box or scanned through a couple of paragraphs of a company blog, you’ve interacted with copywriting.
Copywriting is the difference between a functional website and an insight into your company’s products, ethos, hopes and dreams. Good copywriting can encapsulate a brand in a few sentences, because its job is to play the part of an experienced salesperson. The type of veteran employee who knows their business as well as they know how to make their favourite sandwich.
A large part of creating effective content is to carry out essential research. A good copywriter will never set off typing before they know exactly what they’re talking about. This means that no matter how far away you are, Seed Copywriting can create content for you that feels like it was written in-house.
The words you use to describe your business are how you communicate with your customers. You may not have thought deeply about the impact they have on your sales or how they make people feel about the products you sell or the services you provide. That’s ok. That’s what we’re here for.