Take a look at what Seed can do.

Below are just some of the copywriting and web content projects Katie has worked on recently, from concept and tone of voice development to feature writing. Flick through and get a feel of the type of top-notch, luxury content I could create for your brand.

Copywriting – Expedia Explore, 2019 – Present

Katie Mather copywriting Expedia Explore

A complex brief containing creative copywriting and research. Articles for this project are SEO-rich and include specific details for customers around their chosen destinations and the hotels they can find there.
SEO Copywriting, Research, Writing.

Blog Posts – Whalley Wine Shop, 2019 – Present

Blog Post Whalley Wine Shop

I was approached by award-winning independent wine retailer Whalley Wine Shop to create compelling, engaging blog posts for their website. Topics include craft beer, wine and drinks trends.
Creative Copywriting, Writing.

Advertorial Copy – OnTrade Media, 2019

seed copywriting brian cox jw lees

I was asked to create inspirational, witty copy for a paid advertisement in a leading national drinks industry publication. I conducted interviews with a spokesperson at J.W. Lees brewery and with Professor Brian Cox to promote a beer he had helped to brew for his upcoming tour.
Creative Copywriting, Advertising, Features, Writing.

Product Descriptions – KiddyMoo, 2018


Seed Copywriting KiddyMoo Product Desc

Writing product descriptions for luxury toy brands incorporated an element of whimsy alongside SEO keyword requirements and a strict brand tone of voice policy. Worked in conjunction with Lauren Holden Copywriting.
Copywriting, Web Content, Creative Copywriting.

Creative Copywriting – Thai Airways, 2018


Seed Copywriting THAI Krabi

A specific and complex brief led to the creation of a suite of destination guides for THAI – Thai Airways’ online brand. These long-read articles include SEO keywords and exist to inform customers and passengers about domestic travel made possible by THAI. Worked in conjunction with Melt UK.
Creative Copywriting, SEO, Web Content, Writing.

SEO-rich Website Content – Expedia, 2018 – Present


Seed Copywriting Expedia UK

A complex SEO keyword and link-rich copywriting project. The creation of this content, which sits on the “Travel Guide” pages of Expedia’s UK site, boosts page ranking and clicks as well as increasing visitor retention. Worked in collaboration with Melt UK.
Writing, Tone of Voice, SEO, Web Content.

Blogging – DRN, 2018


Seed Copywriting DRN

An ongoing blogging project. DRN Solicitors in Burnley require regular blog posts to share information on their services, as well as inform about changes to laws and law enforcement to boost page ranking. Worked in collaboration with Root Fifty Two.
Writing, Blogging, Keyword Research.

Social Media Management – Brockley’s Rock, 2018 – Present


seed copywriting brockleys rock

seed copywriting brockleys rock instagram

Management of all Brockley’s Rock social media channels. Award-winning fish and chip restaurant Brockley’s Rock required an ongoing social media management package as their business expands throughout SE London.
Twitter, Facebook, Instagram, Blogging, Social Media Management.

Website Content – Stortec, 2018


Stortec Ltd. Web Content 1

Stortec Ltd. Web Content 2

A full tone-of-voice development session, resulting in the creation of web content for Stortec’s brand new ecommerce website. Worked in collaboration with +24 Marketing.
Writing, Tone of Voice Development, Web Content.

Digital Marketing – The Occasional Reporter, 2018


The Occasional Reporter

Working with the creator of The Occasional Reporter to develop a digital marketing plan that generates sales and encourages a community surrounding the product.
Blog Writing, Social Media, Writing, Interviewing, Content Development.

“Meet Our Next Gen” – Burnley Magazine, 2017

A feature-length editorial showcasing the opportunities offered in training and teaching at Themis and Burnley College. (Photography by Andy Ford)
Writing, Location Scout, Interviewing, Lighting.

“Power Quotes” – Themis Apprenticeships, 2017/2018

Tone of voice development and powerful wording to accompany a suite of new imagery used in the Themis Careers recruitment campaigns in 2017 and 2018. (Photography: Richard Tymon)
Tone of Voice, Writing, Interviewing, Briefing Photographer.

Themis Careers Magazine – Themis Apprenticeships, 2016 – 2018

Developing a magazine concept with features promoting Apprenticeships and encouraging further training and education to young people aged 13 – 17 years old. (Photography: Richard Tymon)
Concept Development, Writing, interviewing.

Edition 6

Edition 5

Themis Careers Edition 5

“New Opportunities” – Adult Learning at Burnley College, 2017

Tone of voice development and inspirational straplines for an Adult Learning at Burnley College recruitment campaign.
Tone of Voice, Writing.

“What could you do?” – UCLan Burnley, 2017

Inspirational straplines to enhance an existing concept for a UCLan Burnley recruitment campaign.
Writing, Concept Development.